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Building trust with customers is one of the biggest challenges brands face today. Consumers are more skeptical than ever, and traditional advertising often feels impersonal or staged. This is where user generated content (UGC) steps in as a powerful tool. Authentic content created by real users helps brands connect on a deeper level, showing genuine experiences and building trust that no polished ad can match. This post explores why brands need UGC, how it builds trust, and t